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sab35807
Apr 06, 2022
In Welcome to the Forum
The live broadcast industry is still very young, and news anchors are entering the market every day. The sales ranking of anchors, the competition logic of the platform, and the rules of the game are always in dynamic changes. These changes all mean that the live broadcast industry is far from the stage where the "pattern has been set". However, for newcomers, it is indeed difficult to breakthrough. Most of the "dark horse" anchors have not long been in the industry, have few fans, and can't win the "lowest price on the whole network". How can they find a differentiated competition with the leading anchors? way to find your own ascent path? With such a question, "Deep Sound" recently communicated with some mid-waist "dark horse" anchors, trying to understand the changes in the live broadcast line. Among the mid-waist anchors, many are newcomers to the industry, such as beauty anchor Danni and womenswear anchor Yuanqi Zhuzhu. They only started live streaming as Taobao masters on Double 11 last year. Compared with big anchors, their fans are still relatively small, basically falling in the range of hundreds of thousands and there are absolute technical barriers. However, if you make a certain product half a year earlier than others, the research and development direction and product concept are in line with market demand, and with appropriate marketing strategies, this sub-category or category concept may allow your product to grab the special leads category Defined most new consumer brands are fundamentally different from channel chain brands such as Luckin, which have offline point resources. It is even more difficult to make a comeback. The mid-waist anchors have different backgrounds, but they all seem to have some origins in the live broadcast. Yuanqi Zhuzhu University majored in broadcasting and hosting, she likes clothing collocation, can "speak" and choose products; women's clothing anchor Xiao Durian used to study clothing design, and knows clothing fabrics, textures, and tailoring well Danni's previous occupation was The car model has a model face with European and American temperament, and at the same time loves makeup channels (especially supermarkets, supermarkets, and convenience stores) often have stricter control over product selection and supply chain, the products that can enter the offline channel not only have the endorsement of the brand but also have the credit endorsement of the offline channel attached.
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