Apr 12, 2022
In Welcome to the Forum
This is a very popular joke on the Internet before, aside from its shortcomings (ps: although I still want to complain hhh), what Boss Wang set is a very clear goal, and he wants to earn 100 million, not 1,000 10,000 is not a billion. With a clear goal, there is a standard for measuring the result, and there is a basis for choosing a landing method. When it comes to e-commerce marketing, the same is true. Only when there is a clear and quantitative goal can the effect of this activity be measured; when designing a product form, there is a basis for choice; when a problem is encountered, there is a solution. The starting point of the problem. So the quantification here needs to be clear and quantified to what dimension? For example:According to data, users born in the 1990s and 2000s prefer a marketing model that combines entertainment and interaction. These young people have a natural "immunity" to advertising. It is basically impossible to use traditional advertising forms to impress young user groups. possible. Interesting, interactive and experiential entertainment marketing activities are more attractive and can make users generate strong memories. It can be seen that as the main force of fax number list social media continues to get younger, the combination of entertainment and marketing is an inevitable trend! Among them, Lunar New Year movies are the first choice for brands to conduct entertainment marketing. Ticket supplements before the Spring Festival stalls are limited, and the film is convenient to increase efforts to start marketing. Before the release, it was jointly announced with many brands, such as Shenzhou Car Rental, Xiaomi Mobile, Xifeng Wine, Now Live, China Merchants Bank, etc. in "Detective Chinatown 2"; Chow Tai Fook Jewelry in "Journey to the West", "Operation Red Sea" "Minsheng Bank." 3. A must-have for "Flying Festival", a guide for self-help during the Spring Festival Every Spring Festival, the embarrassing problems of relatives and friends have become a common nightmare for many young people. "Have you bought a house?", "Do you have a partner?", "How much is your monthly salary?"... The series of questions is comparable to a life-threatening charm. So the "Flying Festival" guide came into being. The sharp and humorous complaints are actually a kind of emotional vent for young people.